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Who we are

estora is a medical cannabis brand of Phoena, that aims to be a supportive partner on your cannabis journey.

Our portfolio of quality cannabis products has been designed with patients in mind, with easy-to-use formats and standardized processes that ensure consistency in every bottle. We’re excited to be bringing back the award winning products (previously under the Phoena brand) that you know and trust.

As we impact the lives of thousands of patients by supporting them in managing their medical condition(s), it is our endeavor to ensure continuous supply of our entire range of cannabis-based products.

As you embark on your journey with medical cannabis, the estora brand team is here to support you every step of the way, empowering you with educational resources to grow your knowledge and a Customer Care Team available to answer any questions. In the end, we are dedicated to helping you find what’s right for you.

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What we believe in

We acknowledge that your condition, big or small, has fundamentally impacted your life, and the journey you’re on is unique.

We don’t just want to be your medical cannabis provider. We want to be your partner, and provide guidance and support on your journey with medical cannabis, so you can focus on what’s really important.

It is our privilege to help you on your journey.

It is our promise to be with you in your moments that matter.

We are estora*.

    The estora team is committed to:

  • Contributing to the growing body of evidence-based research demonstrating the efficacy and safety of cannabis-based products.
  • Developing innovative dosage forms for the ease of administration of cannabis-based products.
  • Continuously providing knowledge and support to patients, and counseling to healthcare practitioners

Our History

estora is a medical cannabis brand of Phoena. Since our inception in 2013, our humble roots of more than 40 years of pharmacy and healthcare experience helped us develop from one of the first Medical Cannabis companies in Canada, into an industry leader.

Phoena is a true Canadian business with a 450,000 square foot growing facility based in the heart of the Niagara region. Our advanced perpetual harvest technology ensures a consistent supply of fresh products, with flower harvests every day.

Learn about our parent company

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